Monimedia Insights | 10 Must Know Facts About E-Commerce in India India's internet population is 462 million people. The internet penetration rate is 36.5%. Smartphone users amounts to 243.8 million people. 75% of India's e-shoppers are within the age group of 16 to 35 years of age. India's largest online e-commerce segment is "Fashion" with a market volume of USD 6.8 billion in 2017. The average amount spent per online shopper is USD 275 a year. 65.3% of retail e-commerce sales came from mobile purchases, with a majority of users being first time online shoppers. There are about 100 million online shoppers. The market is expected to double within the next 5 years, reaching USD 64 billion by 2021. The top e-commerce players in the Indian market is Amazon India, Flipkart, and Snapdeal. What are your top insights on India's e-commerce market?